Wits, prices and margins: India’s cola war is getting hot
The famous cola wars, the American rivalry between Coca-Cola and PepsiCo in the seventies and eighties, is sweeping the Indian market with the entry of a third combatant even as major cola companies battle with wits, prices and margins. As India’s cola market is set for a scorching growth path, global behemoths Coca-Cola and PepsiCo … Read more